March 2014
| Business World Magazine | 77
all of a sudden the business started to grow.”
The first brick-and-mortar Big Frog store
opened in 2007 in a space formerly occupied
by a barber shop in Clearwater, Fla., and the
initial franchise was granted a year later after
Bean was contacted by a customer that want-
ed to buy a franchise.
The company celebrated its fifth anniver-
sary as a franchise-exclusive entity in 2013
by opening its 50th store, reaching the $10
million mark in system-wide gross revenue
and producing more than 1 million T-shirts.
The momentum continued into early 2014,
when it was among the winners in the re-
tail category in Franchise Business Review
magazine’s annual Franchisee Satisfaction
Awards.
Big Frog also has a customer rating Net
Promoter Score of 87, according to Listen
360, an Internet-based tool in which cus-
tomers’ in-store experiences are ranked from
0 to 10 to yield a percentage score from mi-
nus-100 to plus-100.
Customers giving scores from 0 to 6 are
