March 2014
| Business World Magazine | 69
understanding of business and the ability to
follow a system for achieving success is a crit-
ical component of the candidates typically
sought by FSC. Walker says Beef ‘O’ Brady’s
andThe Brass Tap were initially grown by an
owner/operator model, but in recent years,
have seen development deals enacted by in-
vestors who go on to appoint their owns staff,
and either scenario can be adapted for their
system. The investment cost for The Brass
Tap is approximately $525,000, more or less,
depending on real estate and construction
costs which can fluctuate market to market.
A Beef ‘O’ Brady’s can range from $500,000
to $600,000 with the same variable, but in
either brand concept, the company wants
franchisees to have some $200,000 in avail-
able capital.
The franchising process includes candi-
dates coming to a discovery day in Tampa
where they personally meet the corporate
leadership team and take a tour among the
operations of an existing location. Walker
says these interactions are driven to provide
clear understanding of the operational val-
ues being deployed and that candidates have
a comfort level with what they’re investing,
not only fiscally, but in terms of time and en-
