lofty objectives.
In the end, he said, it's all about execution.
“We are a family sports restaurant, so we are
not trying to be everything to everybody,”
Schram said. “We are not fast food. We are
not high end. If we say that sports is
important, we need to always have top-of-
the-line TVs and programs that people
cannot have at home. That's one of the
qualities we have at our restaurants, you can
watch multiple games at the same time on
differentTVs.
“We need todeliver exactlywhatwe are, and
understand what the core customer
demands are and continue to meet those
expectations.”
AT A GLANCE
WHO:
Buffalo Wings & Rings
WHAT:
Community-focused sports restaurant
franchise that offers signature chicken wings
with homemade sauces, burgers, gyros, specialty
salads and sandwiches
WHERE:
Headquarters in Cincinnati; 45 locations in U.S.,
12 in Middle East
WEBSITE:
July-August 2014
| BusinessWorld | 111
