American-based joint arrangement
involving ZF Friedrichshafen and the Ford
MotorCompany.
“There was not near the passion that I find
in food,” he said.
“It's an industry of pleasure. You please the
guest. The guests need to leave happier than
when they came, and it's so rewarding. That
makes your day.”
The now 30-year-old business, founded in
1984, underwent a significant change when
a team comprised of Schram and two
partners purchased the operation in 2005.
They subsequently expanded with a
franchise model focused on unit-level
economic potential, and a company-wide
emphasis on brand equity, best practices
and improved leadership efficiency.
Markets were sought across the United
States and internationally, and the roster
now includes 45 U.S. restaurants across 12
Philip Schram.
July-August 2014
| BusinessWorld | 107
