72 | Business World Magazine |
January 2014
bership as more were formed throughout
Canada, and the United States. In the be-
ginning, the association really focused on its
members relative to equipment, linen and
production, natural resource use and driving
down the cost of operations, so that contin-
ues today. However, we’ve come to include
really what we call, C-suite education, so
we’ve got a high-profile version of education
that we bring in for our membership to help
us operate better as Presidents and CEO’s of
the member organizations and it can have
anything to do from working with Boards of
Directors, negotiating with unions, bench-
marking, upcoming legislation impacting
the industry to leadership development.
We’ve provided a lot of education on the Af-
fordable Healthcare Act for example – it’s
just a really a wide breadth of education that
we bring to the membership, which is our
main focus.
BW: You mentioned several factors that C-
suite executives need to be kept abreast of
and have their fingers on all the time. Has
that always been the case?What has changed
in the industry that makes education of that
level executive your primary goal?
Members and Sponsors at Education Session
