January 2014
| Business World Magazine | 67
impact, Nyberg says it is only in the last
year that the company has seen increasing
demand in home and office construction,
as well as “toy-box” projects. “When
men have toys, they want toy-boxes,”
says Nyberg, meaning structures for the
storing of boats, four-wheelers, or even
airplanes – Morton has built a variety of
toy-boxes too. “We can be positioned the
best in company health, when we have
a broad range of niches we’re active in
... ag sector has been good and office or
warehouse development never totally dis-
appeared, but was running at low level.
We’ve seen pick-up in that as well as resi-
dential projects, and are much more con-
fident in terms of forward growth than we
were a few years ago,” says Nyberg.
Ironically, when the housing market
suffered, Nyberg says it was interesting to
note how many builders suddenly took in-
terest in post frame construction process.
“The number of players in our niche real-
ly expanded... suddenly, builders were at
the table wanting a piece of the business
which never existed before,” says Ny-
berg. While the post frame construction
may appear to be a very simple and easily
learned trade, many of these new entries
into our market miss some of the details
which truly set post frame apart. If his-
tory repeats itself, once the housing mar-
ket picks up these buildings will return to
their roots. As Nyberg says, “People are
coming and going all the time, not know-
ing whether or not they’ll be around isn’t
healthy attitude verification on the cus-
tomer side of things.”
As for Morton Building, it has been
mastering the craft for more than 100
years and, as Nyberg will attest, is posi-
tioned to further build upon its legacy in
the building industry.
