150 | Business World Magazine |
January 2014
who is building a network to support high-
speed voice, data and video. The products
that we’re supplying are supplying technol-
ogy to those markets.”
SETTING THEMSELVES
APART
Still, even with a defined commitment to
testing and providing quality products,
VanOrden knew something else was neces-
sary to set Worldwide Supply apart from its
competition and add another level of assur-
ance to customers teetering on whether to
buy used equipment over new.
That something else became a lifetime
warranty.
“We know that there are people who
question secondary products, so we thought
about what we could do that would speak
louder than anything we could say, a way that
