January 2014
| Business World Magazine | 149
the middle of all that technology – helping
clients to build and service networks. So, yes,
I was very fortunate to wind up in the right
industry, even before I knew it was going to
be an industry.”
The company’s website bills it as a leader
in the secondary hardware marketplace, with
an aim to provide networking and telecom-
munication equipment to – and purchase it
from – companies around the world, while
also offering services to maximize technol-
ogy resources.
Eighty-five percent of the company’s busi-
ness comes from the resale of used equip-
ment that’s come into theWorldwide Supply
system and been extensively refurbished and
tested before being re-offered in the market-
place, oftentimes in direct competition with
an original manufacturer’s new products.
Its customer focus includes three distinct
areas – tier one and tier two cable operators
throughout North and South America; tra-
ditional telecom carriers; and traditional en-
terprise markets, which include banks, finan-
cial institutions, manufacturing entities and
business services.
“People ask who is a good client for us,”
VanOrden says, “and I tell them it’s anyone
