Page 85 - BWM March 2013

March 2013 | Business World Magazine | 85
Pierre was no less innovative than his fa-
ther. He discovered that by applying a thin
layer of aluminum to the membrane, the bi-
tumen was better protected from the ravages
of weathering, sun light and temperature
extremes. This led to greater application of
their product and growing number of cus-
tomers. Yet, once again, the escalation of
political tensions resulted in yet another war
prompting relocation once more. In 1941,
upon moving to Avignon in the “free zone”
of German-occupied France, Pierre adapted
the corporate name as The Society of Water-
proofing Products and Coatings Mammoth.
SOPREMA has applied waterproofing membranes
to literally miles of roads and bridges.