Page 82 - BWM March 2013

82 | Business World Magazine | March 2013
With manufacturing facilities, research labs
and sales offices located throughout the
world, SOPREMA is not only recognized
as a world leader in its industry, but is also
renowned as an innovative pioneer in the
manufacturing of specially-designed mem-
branes, coatings and sealants so vital to the
waterproofing and infrastructural integrity
of roads, bridges and buildings. Their mate-
rial resources are equally replete in a range of
other applications that include insulation,
soundproofing and so much more, suffice it
to say this is an enterprise whose legacy, ex-
isting leadership and look to the future is all
derivative of a fixation on innovation.
As Vice President Richard Voyer says,
“Our focus has always been about solving
problems, but to do that we have to be in-
novative... we’ve always seen the only way
that our company can continue to survive is
through our ability to innovate.”
THE GEISEN LEGACY
To detail the impact of innovations from
this institution, it is important to first ac-
count of an extraordinary family whose en-
trepreneurial acumen has been accentuated
by intellect in chemical sciences and certain
Chilliwack Plant