Page 75 - BWM March 2013

March 2013 | Business World Magazine | 75
To achieve personal excellence, Confucius once said, “the will to win,
the desire to succeed, and the urge to reach your full potential are the
keys that will unlock the door.” Those same attributes can lead to the
opening of many windows too. And when excellence is demanded in
the opening, closing, manufacturing or installation of any door or win-
dow, many turn to a Canadian company whose professional expertise
has been driven by a will to win over customers and succeed in service
excellence.
since then,” explains Raj Kain. As Vice-Pres-
ident of Sales and Marketing since 2009,
Kain first joined the enterprise in 2006 as
the Greater Toronto Area Sales Manager. He
says the business has grown rapidly over the
last few years and to foster greater recogni-
tion of the brand, the company recently de-
cided to drop the “by FM Industries” refer-
ence from its name. Kain explains, “We are
still FM Industries, it’s just we have rebrand-
ed ourselves better because FM does not cre-
ate a good brand name. When we ask people
what comes to mind when we say FM, they
say, ‘radio.’ We thought Clera was a good
name simply because it is close to the word
clear, which gives you a clear picture.”
PEOPLE FIRST
For Clera Windows and Doors, one of the
benefits to being a family-owned business is