Page 94 - BWM March 2013

94 | Business World Magazine | March 2013
make sure you’re answering the needs of each
market, and our design is different from one
company to next,” says Voyer.
ECO-SENSITIVE
SUSTAINABILITY
Though bitumen is a form of petroleum that
sufficiently helped spur SOPREMA to life,
for more than a decade it has made incred-
ible advancements in producing materials
from other resources, and Voyer says, over
the next few years, he anticipates as much as
30 percent of their products will derive from
naturalproducts.
In terms of sustainable development, SO-
PREMA is investing heavily in solutions that
more effectively allow for recycling and re-
purposing of materials. Yet, all along, it has
also continued to produce products that
specifically address conditions that would
lead to deficiencies of applications in cer-
tain environments. For example, SOPRA-
STAR is a cap sheet membrane designed for
both refurbishment and new construction.
It utilizes “cool roof ” technology which al-
lows surfaces to resist impact from the sun
through its properties of solar reflectivity
and thermal cast-off. This not only allows
building operators to save on their air condi-
tioning costs, but it also reduces impact of a