Page 97 - BWM March 2013

March 2013 | Business World Magazine | 97
would allow for waterproofing and struc-
tural integrity that may withstand for more
than 100 years. While its competitors are
currently making guarantee of 30 to 40 years,
Voyer expresses confidence that the company
is on the verge of new innovations that will
outperform all others, and he says, “We’re al-
most there.”
“When there is a problem, what we try to
do is solve it and move on. We see some oth-
er companies whose philosophy is, ‘Well, it’s
not my fault, who can we blame.’ We’re not
looking to make excuses, we want to solve
problems,” says Voyer.
After a 100 years of solving problems, look
to SOPREMA to further provide solutions
that will further advance industry. Innova-
tion will continue to inspire new product of-
ferings, and the company’s commitment to
that is expressed in Voyer’s assertion, “Every
day, we get up and think about, really think
about, ‘What can we do? What can we do
to be even better?’ And we know we have to
maintain that perspective, work hard, and
concentrate on what we’re doing as well as
we can,” says Voyer. “This is basic for us.”