Page 112 - Jan 2013

112 | Business World Magazine | January 2013
ty well,” Reed says. Their systems help the
company to push forward their pricing and
lane analytics in order to acquire additional
strategic lanes and opportunities. “We’ve got
all kinds of analytics that we look at through
our reporting mechanisms.”
They use an internal tool called Rate Mas-
ter that functions as a carrier analysis, rates
on-time performance, prices lanes and zones,
which ultimately allow the company to make
informed decisions, especially when bidding
on jobs for large shippers. As Reed explains,
“It also gives up to the minute market pric-
ing capabilities for markets we’re not accus-
tomed to. We have real-time visibility on any
piece of data we need to operate our business
and make nimble decisions if we have to.”
DRIVERS NEEDED
One of the main challenges for Reed Trans-
port Services, Inc. has been the difficulty
they have had in acquiring drivers in cer-
tain markets. “It’s very challenging to recruit
drivers in the northeastern Wisconsin re-
gion, which is where our main terminal is,”
says Reed. Responding to that challenge, the
company has begun offering various incen-
tives upon recruiting, including signing bo-
nuses.
To further alleviate the problem, they’ve
recruited drivers in Florida – where they
have typically done well – and have shifted
them to Wisconsin, where they are out on
the road for two or three weeks at a time.
“We’ve been having success in getting guys
Don Tuenissen Jason Reed Mark