Page 102 - Jan 2013

102 | Business World Magazine | January 2013
more effective solutions to their customers.
“Load One is an industry leader, and is con-
stantly breaking new ground in the indus-
try,” says President John K. Elliott II. “Our
service team ensures our customers always
get their best solution – whether that solu-
tion is in house asset based, third party, or
a blended solution. We have the knowledge
to get the job done.” When it comes to the
transportation industry, Elliott has a family
history dating back generations – his grand-
father owned trucking companies, and his fa-
ther was an industry executive – so he knows
what he’s talking about. “I was baptized in
diesel fuel, and brought up in the industry,”
he jokes. “My first job was to sweep up trail-
ers. I really learned by starting out at a sum-
mer job working in the shop. When I got to
high school I got to move into the wonderful
world of operations and dispatch as a clerk.”
After he graduated college, Elliot went
into aviation management for about two
years. He delved back into the trucking in-
dustry after receiving an offer from a com-
pany that he just “couldn’t refuse,” he says.
In January 2003, he struck out on his own
and used all of his experience to successfully
launch Load One.