Page 180 - BWA FEB 2013

180 | Business World Magazine | February 2013
of the company’s most fundamental secrets
to success.
The Howards soon transformed from
red metals into aluminum and since 1996
have further honed their production capa-
bilities, investing not only in new equip-
ment that allowed for sawing of aluminum
plate, and custom extrusions, but also invest-
ing in new staff. This was the very year that
Vice President of Sales and Marketing Kim
Anderson joined the company. Reflecting
on equipment upgrades, Anderson says the
company now has seven precision extrusion
saws, six precision plate saws and two Ber-
ringer band saws which have been designed
solely for the cutting of aluminum.
A CUT ABOVE THE REST
“Bob Howard is the guy you call if you want
to know anything about Aluminum saws,”
says Anderson. “Although Bob is eager to
help, many of his saws have proprietary de-
sign aspects to them that you will not find
at other service centers. Even his used saws
bring a pretty hefty price in the secondary
market because our competitors know Bob
has had his hands on the upgrades over the
years.”