February 2013
| Business World Magazine | 169
provided by the bank which was looking
to divest of the asset. The numbers, he says,
seemed good, but he wanted to get an up-
close look. He was impressed by what he saw.
He says the positive attitude of the workers
was one of the first things he noticed; he ap-
preciated their work ethic, and exceptional
pride in performing their duties. On the oth-
er hand, he also noticed some redundancies
in the operation, or unnecessary work, which
undermined efficiencies. Yogen, knowing
what was needed to improve operations and
guided by faith that the auto industry was on
the rebound, went on to acquire Whitehall.
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