Page 161 - BWA FEB 2013

February 2013 | Business World Magazine | 161
the economy,” she adds.
As for what`s coming up for the Alumi-
num Association, there are numerous pieces
of technical research underway that will con-
tinue to aid the aluminum industry in fur-
thering their sustainability message. For ex-
ample, they have a semi-fabricated product
life cycle analysis that will be completed by
the end of the year, which will enable them
to provide additional technical information
in a transparent way.
“We’re very committed to transparency
of information so that downstream custom-
ers and consumers can look at aluminum
versus other materials and see for themselves
the benefit of using aluminum,” Brock says.
A FUTURE FOR
MANUFACTURING
In the long term, the Aluminum Association
hopes to bolster the national focus on bring-
ing manufacturing back to the United States.
As companies consider where to invest, the
Aluminum Association will better position
themselves to provide a stabilized operating
environment for the aluminum industry na-
tionally.
Long-term prospects are “very positive” be-
cause the United States has a high demand
for aluminum products, Brock says. “It
makes sense for aluminum to be produced
here because the downstream products are
ultimately being consumed here.”o