Page 126 - BWA FEB 2013

126 | Business World Magazine | February 2013
tools, resources and systems to help further
their success. In helping with site selection
and build-out, Wild Wing Cafe relies on
help from Colliers International who has an
entire division dedicated to helping the fran-
chisee with real estate needs. They also have
a dedicated construction team that can help
filter through contractors the
franchisee may want to bring
to the table. If one doesn’t
want to buy and develop a
property through their own
means, Leonardo says he has a
team that is ready to take that
job, who in turn, will lease the
building back to the franchi-
see. In any regard, he says the
ultimate aim is to expedite
the process as quickly and
convenient for the franchi-
see. On the financing side, the
company works with a firm
known as BoeFly which facili-
tates a virtual lending market-
place comprised by more than
2,500 banks who compete for
lending to the client.
Franchisees are also pro-
vided with training in every
aspect of operations, which takes place in
Charleston and also by a team that travels
to the respective market where the business
will open. Corporate also provides custom-
ized, “aggressive” marketing and advertising
support weeks prior to opening, all tailored
David Leonardo