Page 134 - BWA FEB 2013

134 | Business World Magazine | February 2013
as Kaltschmidt explains that so much effort
has gone into creating a brand that is respect-
ed for professionalism and customer-centric
service, corporate principals strive to con-
nect with those who fully embrace tenets of
service. He says that it isn’t necessary for one
to have particular background in health or
wellness, but solid business acumen is ben-
eficial.
Upon a candidate’s approval, the LaVida
team goes to work, and never stops. They
assist with site selection, lease negotiations,
material purchasing and hands-on training
from front to back end. That help doesn’t
evaporate after the store opening either. The
company has developed customized soft-
ware and technical systems that offer re-
sources in terms of tracking appointments,
performance monitoring tools and inven-
tory control. Similar technical efficiencies
are employed to maintain communications
within the entire LaVida network, but also
help drive marketing and public relations
initiatives that benefit all locations.
LaVida Massage has evolved to garner
distinction among the fastest growing fran-
chises in its industry. As locations have spread
throughout America, and more recently in