Page 123 - BWA FEB 2013

February 2013 | Business World Magazine | 123
and opened some 35 locations throughout
the southeastern United States. A dozen are
corporately owned while the rest are operat-
ed by franchisees. The menu may be the lead-
ing attraction, but Leonardo explains that
the environment and atmosphere of Wild
Wing has been a critical part of their ap-
peal. He says the Crowleys are the consum-
mate hosts, social, happy and highly accus-
tomed to sharing a laugh or having fun with
friends- it is organic to their DNA. So when
they opened the cafe, Leonardo says, “They
always wanted to have something different
happening each night at the café... the goal
was to have something going, something
fun, entertaining... something that would
make guests say, ‘I wonder what’s going on
at Wild Wing tonight?’ and want to come
back, again and again.”
So, this is something else diners can ex-
pect during a visit toWildWing Cafe. It can
mean being greeted and served by staff in cos-
tumed attired, or kicking-it up on Karaoke
nights, or listening to music performed live
by a band. The music component has been
an important part of the success of Wild
Wing Cafe, and something that truly distin-
guishes it from other places. “You almost feel
like the band element is dying out at a lot of
clubs,” says Leonardo. “There’s a lot of places
that just want to turn on the radio, or throw
music out entirely, but we found customers
still like to be entertained, they like live mu-
sic. So it gives us an opportunity to showcase