142 | Business World Magazine |
December 2013
water, energy and greenhouse gases, and sol-
id waste. These manuals provide time-saving,
specific resources for breweries to operate in
a more eco-friendly manner.
The BA also takes steps to ensure that
its events are as environmentally-friendly as
possible. For example, the BA partners with
two green organizations, ZeroHero and
Ecosyste.ms, to promote and showcase sus-
tainable efforts at the Great American Beer
Festival®. The Craft Brewers Conference &
BrewExpo America® also regularly features a
number of seminars and moderated discus-
sions on sustainability practices.
PARTNERING IN PROGRESS
One thing unites all employees of the BA: an
abiding love of craft beer, the beverage that is
continuing to revolutionize American food
and drink. BA staff members are dedicated
first and foremost to protecting and promot-
ing the beverage they cherish, working hard
