December 2013
| Business World Magazine | 141
through trade shows, festivals, seminars, me-
dia outreach and competitions, among other
activities.
In 2012, craft beer export volume in-
creased by a staggering 72 percent compared
to 2011, with a value estimated at $49.1 mil-
lion. Markets such as Canada, Brazil and
Southeast Asia are prime areas for American
craft beer exports.
COMMUNICATING TO
CONSUMERS
Aside from its popular annual events, the
BA reaches beer lovers daily through its con-
sumer-facing website, CraftBeer.com. The
site was created to communicate the passion,
authenticity, excitement and creativity of the
craft beer community, while also educating
beer lovers of every level.
In addition to blog posts and the latest
craft beer news, CraftBeer.com features ed-
ucational tools such as style finders, tasting
tips, beer and food pairing guides, and tools
for supporting your local brewery. The site
has become a must-visit web destination for
those seeking to learn more about the world
of craft beer.
GREENER SHADES OF
GREATNESS
Sustainability is a major issue of focus for the
BA and its members. Earlier in 2013, the BA
unveiled three new sustainability manuals
for craft brewers, covering water and waste-
