134 | Business World Magazine |
December 2013
the future. At present, the company has
unveiled a new design prototype in Ed-
monton, which serves as the model for
which new locations will be designed, and
existing locations will transition in accor-
dance with a seven-year mandatory reno-
vation clause contained within franchise
agreements. Pacinda says this helps pre-
vent environments from ever becoming
too dated or static, and he thinks guests
will love the new look which incorporates
more brick and wood elements to impart a
more inviting, yet contemporary aesthet-
ic to complement the casual ambiance.
As this design style increasingly evolves
throughout locations, Pacinda says Bos-
ton Pizza can be anticipated to further
grow locations beyond the 350 presently
established. He says while growth rates
declined during the height of the reces-
sion in 2008, he’s seen significant recov-
ery in many markets which is now con-
tributing to the brand’s expansion. While
Boston Pizza began opening locations in
America and Mexico some 14 years ago,
Pacinda says he anticipates expanding of
the brand’s presence in these markets in
the not-so-distant future.
