34 | Business World Magazine |
April 2013
Hippocrates, history’s heralded “Father of Medicine,” once declared, “Healing is a
matter of time, but it is sometimes also a matter of opportunity.” That sentiment
never applies more than in rural America where residents may not always have
the opportunity to readily access the medical services that densely populated ur-
ban areas typically accommodate. Yet, in Western New York, one company’s rec-
ognition of a business opportunity has today resulted not only in timely services
contributing to the physical health of residents, but also the operational health of
medical service practitioners.
