April 2013
| Business World Magazine | 255
and they work hard for us every day.”
Of course, there is a lot of work taking
place every day in Winston-Salem and May-
or Joines is quick to acknowledge how criti-
cal job creation and economic stability is to
city sustainability efforts. The city recently
negotiated a deal which kept tech giant In-
mar’s operational headquarters in Winston-
Salem. A provider of technology networks
and platforms for the processing of financial
transactions as well as supply chain solutions
critical to national retailers and manufactur-
ers, Inmar was almost recruited away and the
community would have lost some 1,000 jobs.
Other major job creators in Winston-Salem
include an industry giant in the manufac-
turing of “gentlemen preferred” hosiery and
other apparel, the Hanes Company. Cater-
pillar also recently decided to locate a new
manufacturing facility here, a development
valued at more than $425 million. For more
than 20 years, downtown Winston-Salem
has also been home to one of the nation’s
largest hubs of research involving biomedi-
cal engineering, regenerative medicine and
information technology. Formerly known as
the Piedmont Triad Research Park, the area
has been rebranded as “Wake Forest Innova-
tion Quarter” to better recognize the role of
the university so critical to its creation.
Mayor Joines says sustainability practices
have been adopted by all of these industry
players. He credits Hanes Company and
Duke Energy for being significant sponsors
in events such as the Green Exposition host-
ed by Winston Salem. He also recognized
how Hanes has added solar power energy
systems to augment efficiencies of their facil-
ity, and some two-thirds of buildings at their
site have achieved LEEDcertification. Cater-
pillar, he additionally notes, is also on its way
of achieving gold level LEED certification
in the construction of their new manufac-
turing plant. In expanding development of
the Wake Forest Innovation Quarter, princi-
pals were able to recycle materials from older
construction and concrete for the building
of new roads and buildings, with many of
those structures also achieving LEED certi-
fication.
Mayor Joines says the Wake Forest Inno-
vation Quarter is already one of the largest
urban research parks in the country, but it is
now one of the fastest growing in country.
He says the work of that area is vital to bol-
stering the “knowledge based” segment of
