April 2013
| Business World Magazine | 245
venience to public transit passengers, but is
another important step in the city’s drive for
increased sustainability.
Through its focus on sustainability,
Cincinnati has also fostered the growth of
professional partnership and environmental
initiatives that ultimately benefit economic
development vital to the region. Among
these initiatives, what Falkin calls “an impor-
tant partnership,” is Agenda 360. Facilitated
by the Cincinnati Chamber of Commerce,
Agenda 360 strives to develop a set of pri-
orities for the region to successfully compete
for business, attract employees and generate
economic growth. Falkin says the initiative
embraces the idea that being a sustainable
city or a green city is vital to that effort. The
city has also supported another program
known today as “Green Umbrella,” an effort
that has led to a network of more than 200
member groups all working together to fo-
cus, and foster, sustainability practices.
There are many other initiatives under-
way, or in the works, but suffice it to say that
Cincinnati is implementing changes to allow
for greater efficiency tomorrow. For a com-
munity famed for certain shades of Bengal-
orange and Cincinnati Red, the future holds
greater hues of green.
