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June 2015

| Business World

41

look is not monetarily motivated. A refresh-

ing and different vantage point to the say the

least, it adds further attribution to the love,

passion, patience and dedication that Greg

has for his business – something that clients

and customers are not afraid to share with

others.

“We’re very fortunate and very happy with

the money that we make, and it’s not about

making more at this time,” he said. “It’s about

branding, getting our name out there, show-

ing our competitors we’re a force to be reck-

oned with and at the same time providing a

quality that is 100% word of mouth based.”

“A lot of people lose focus of that – when

they get bigger they mark up their pricing

and get a little bit ridiculous,” Barry contin-

ued. “We do the exact opposite – we’re in an

even better financial position to give them

even better discounts and opportunities to

make their homes nicer because of our suc-

cess, rather than turning it the other way

around.”

VALUABLE FUTURE

Guided by foundational values of honesty,

integrity, collaboration and passion, Barry

Homes is driving a culture of change in the

home building industry. This shift has paid