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June 2015
| Business World
143
In 2004, Harpreet Toor, the president of Ac-
tive Homes and her husband, a real estate
agent, wanted to capitalize on the increasing
popularity of the custom housing market
in Edmonton, Alberta. Call it the common
sense approach: go where the demand is and
give people a great experience that
leaves an impression and makes an impact.
That’s exactly what Active Homes did.
“We started with single and detached hous-
es. Now we’re doing duplexes and detached