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Sandy Lane
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quently use sites such as Trip Advisor to help
inform their decision on where to vacation.
Sandy Lane is well aware o f this, and they
will be more and more active online moving
forward.
“We're going to be focusing all of our market-
consulting company they will be helping us
which we call Online Social Marketing and
Revenue Management. “ says Mario.
"I'm sure t hat this w ill bring great results,"
he continues "our presence online has been
increasing tremendously, and using the syn-
ergies between social media, marketing and
revenue management t echniques w e are
hoping to reach half a million visitors on our
website this year".
THE FUTURE OF
SANDY LANE
Looking into t he f uture, S andy L ane hope
to i mplement a b rand n ew g reen i nitiative
which will save on energy usage, and create
an opportunity to preserve the environment
of Barbados. It involves encouraging g uests
to r e-use linens, instead o f having t hem