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February 2015
| Business World
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into surprise markets that they never consid-
ered before - weddings.
“The over 30 acres of land and well mani-
cured and well landscaped which has lended
itself to many weddings, which is a surprise
market that we weren’t looking at in the be-
ginning, but is now developing very well for
us.” Guise said.
In an age where digital marketing is heavily
used to promote tropical destinations, Mon-
tego Bay Convention Centre aims to do
things differently.
“There is a lot of showme first before I come.
We do a lot of presentations, we send the staff
on the road to the USA and Canada, this is
not a thing where you can just stay in your of-
fice and market the Centre,” Guise said. “We
do a lot of e-blasting and use the website as
much as possible, but the personal touch is
usually what helps more than anything else.
After you’ve made that electronic connec-
tion, the personal touch is very important.”
For all the rewards, accolades and positive
ratings that Montego Bay Convention Cen-
tre has received in the last three years, it is
hard to fathom that they are still in their in-
fancy. By continuing to focus on personal
touches and delivering exceptional services
to their clients, they will surely put many
more heads in beds moving forward.