Southern Palms Beach Club & Resort Hotel | 3
W
hen habitual one-and-done
customers become repeat
customers, there’s a reason
for it. And the reason – in the eyes of Britta
Pollard, managing director of the South-
ern Palms Beach Club and Resort Hotel in
Barbados – is that when a visitor chooses
to experience the tiny eastern Caribbean is-
land once, then returning to re-discover its
unique charms becomes almost mandatory.
“We continuously hear from people, ‘Oh,
we don’t usually go to the same place, but
we’re already looking at coming back here,’”
she said. “It’s really comfortable.
“It’s developed without being overdevel-
oped. The infrastructure is such that it has
