McCurley Integrity Dealerships | 9
aligning the values of a business with respect
for the values of family; these are just a few
of the aspects that help account for the attri-
butes of an entrepreneur that has developed
one of the most dynamic auto dealership net-
works within this nation, and collectively, it
employs more than 250 people. For all the
recognition that McCurley Integrity Dealer-
ships have earned over the years, for all the
honorable mentions made from leading au-
tomobile manufacturers, Bill McCurley says
he is most proud of those awards that reflect
the quality of the work environment and
performance standards of those who work
for the dealerships. In sharing insight as to
elements that help drive quality and perfor-
mance, McCurley (who never returned to
university) offers a few lessons all would be
wiser for learning.
PRINCIPLED
PROFESSIONALISM
McCurley says integrity is, and simply has to
be, more than a slogan or something merely
talked about, but a guiding mandate that
overarches every operational process. Mar-
