McCurley Integrity Dealerships | 13
Child Services to name just a few. McCurley
says his support of such initiatives was driven
by his simple determination that it was the
right thing to do, but over the years, he has
realized it was also the right thing to do for
his employees. Upon earning awards for
having the best place to work, and chosen
as one of four finalists for the TIME maga-
zine “Dealer of the Year”, McCurley said he
learned that what drove a considerable mea-
sure of staff satisfaction had less to do with
pay or benefits, but their pride in working
for a business that strived to make a benefi-
cial difference in the lives of others. “It seems
the more involved we were with the commu-
nity, the more proud the staff became about
where they worked. Staff was happier, more
engaged, and in a business, people can’t just
be involved, they need to be engaged. So it
might not be the reason why I got involved
with these charities, but the impact it has had
on staff is why we’ve become more involved,”
says McCurley.
Trust is another crucial component of the
dealership’s success, but again, that isn’t sim-
ply reflected in the company’s fair dealing
with customers.McCurley says it requires the
ability to foster trust, and faith, in the peo-
