McCurley Integrity Dealerships | 15
company to clearly communicate such plans
with its management team. He says this too
helps foster trust.
OPERATIONAL EFFICIENCY
There are other factors which play into the
dealerships’ success, which includes McCur-
ley’s determination to expand his product
offerings by working with different dealer-
ships, a process he likens to the developing
a balanced, but diverse stock portfolio. In
choosing the manufacturers he represents,
McCurley says he considered those whose
corporate culture aligned with his; manufac-
turers who made quality products and had
excellent service records.
Internally, the dealerships benefit from
strategic relationships McCurley has devel-
oped with a variety of vendors. Among these
are DealerSocket, a national leader in the de-
velopment of customer relationshipmanage-
ment solutions that specifically cater to the
automotive industry. DealerSocket’s tech-
nology helps drive the dealership’s busy busi-
ness development center which fields phones
calls and leads generated from the company’s
