118 / 134
NOVEMBER - DECEMBER 2019
those lessons into the resi-
dence after that.”
“That’s the short term goal,” he
adds. “The long term goal is to
grow, to open more residenc-
es. Rainer believes that, opera-
tionally, it’s good to have three
or four residences in the same
geographical area. That helps
a lot with staffing, for example
– people can split shifts and go
from one residence to the oth-
er.”
“So in the long term, that means
we’ll want to build two or three
more residences in Victoria af-
ter the one we’re building now,”
Patrick says. “Same with Kelow-
na and the Okanagan.”
“And then we’ll have to re-eval-
uate,” he concludes. “That’ll
be about 10 years down the
road, and we’ll have 12 or 13
residences. Then we’ll ask our-
selves what happens next.”
In the meantime, the company
has no intention of neglecting
the residences they have al-
ready completed. Yet another
key PARC value is staying cur-
rent. According to Patrick, that’s
strongly driven by the founder
and Chairman himself.
“Rainer is constantly saying ‘We
can’t just sit back and let these
buildings age. We want them
to last 60 to 70 years.’ So we’re
constantly maintaining and up-
grading and refreshing. We’re
not only fixing things, we’re
making them better. To me,
that’s pretty exciting.”
Jacqueline, meanwhile, is excit-
ed about the other ways PARC
Retirement Living is growing.
For example, she says their rep-
utation is on the rise, and they
are becoming more well-known
every day. She predicts that
the company will soon be rec-
ognised as “the absolute num-
ber one choice for independent
living for seniors.”
“I think people are seeing we’re
not just building retirement
homes,” she says. “In fact, I
think we’re breaking down all
the stereotypes of retirement
homes. What we offer are more
like cruise ships without the
boat. It’s really cool to be a part
of that.”