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live here.”
“I believe that’s why they choose
us – because we offer choice,”
she says.
In addition, the company of-
fers “connection,” with both
residents and team members.
According to Jacqueline, that
starts from the top down. When
she is on site, she appreciates
the fact that residents feel com-
fortable talking directly to her.
She says they can even talk to
founder Rainer Müller when
he’s around, and he’s just as
welcoming.
“Residents really feel like they’re
part of the family,” she says.
“Those are the kind of relation-
ships we like to build.”
The strength of those relation-
ships is reflected in the high rat-
ings the company receives on
their resident surveys, as well
as the positive feedback they
get at their monthly resident
meetings. It’s also reflected in
their average length of stay,
which has increased dramati-
cally over the years – and their
evolving focus on wellness has
a lot to do with that as well.
“That shows us that what we’re
doing is working, and the resi-
dents are telling us that what
we’re doing is working,” Jacque-
line says. “They are really enjoy-
ing their new home.”
BUSINESS WORLD MAGAZINE