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model ‘Independent Living+.’ As
part of that program, they offer
a menu designed with senior
nutrition in mind; they provide
all the fitness facilities a resi-
dent needs to stay healthy and
engaged; they host classes, ac-
tivities and clubs to keep them
stimulated and active; and they
have dedicated staff available
to help them with all their well-
ness needs.
All of PARC’s services have been
designed around the specific
needs and wants of their resi-
dents, and the company’s offer-
ing is constantly evolving along
with those needs and wants.
Jacqueline equally credits their
longevity and growth to that re-
activity and responsiveness.
“We enable our resident s to
live with creativity, indepen-
dence, and freedom,” she says.
“We recognize that demograph-
ics are changing, and more and
more, seniors want choice.
They want variety. They want
new technologies.”
“I think a lot other companies
are scared to go down that
path,” she adds. “Residents see
us as completely different. They
see us as honoring their inde-
pendence.”
“And they see that we truly val-
ue wellness – whatever well-
ness means to them, because it
can mean something complete-
ly different to different peo-
ple,” she continues. “We’re not
saying you need to eat less red
meat and more salads. That’s
not what we’re about. We can
offer fresh and healthy choices,
but the decision is up to the se-
nior. They’re the ones paying to
NOVEMBER - DECEMBER 2019