Business World |
June 2015
68
earns a great deal of work through referrals.
"Word-of-mouth is our biggest advertising
tool," said Shannon. "We don't do a lot of ad-
vertising because 95 per cent of our business
comes from word-of-mouth. I don't think
there's a more gratifying way to get business
than through word-of-mouth."
Delonix’s commitment to quality has also
led to a substantial amount of industry rec-
ognition. They picked up two major awards
for Best Design and Renovator of the Year
at the Saskatoon & Region Home Builders'
Association's 23rd Annual Bridges Awards.
According to Shannon, the Home Build-
ers' Association is the "best association to be
involved with" for residential builders since
they're specific to the industry, which makes
the accolades even more meaningful to the
company.
WEST COAST FEEL
Delonix is coming off of a very successful
2014 campaign which yielded an annual
turnover of $2.5 million. Over the next five
years, Shannonwould like to see that number
doubled as part of the company's attempt to
continue building their brand in the Saska-
toon marketplace.
"Saskatoon has seen a little bit of a hit and
a little bit of a correction, which is great for
the industry because we think it's really go-
ing to weed out a lot of the part-time build-
