for rest of the operation.
The franchise locations adhere to a general
standard that Vitagliano likened to a Hard
Rock Café mentality – you know when
you’re in a location, even if they don’t look
the same. Each has its own original artwork
and she maintains a hands-on connection
b y d e s i g n i ng e a c h l o c a t i on and
incorporating the company’s signature
monster vibe along with the given city’s or
region’s history.
Most are housed in strip mall retail-type
settings.
“I just wanted to make 500 bucks a week,
and we obviously make a lot more than that
now,” she said. “It’s a completely different
world. I went from handing out putters to
running 30 franchisees and being in charge
of themand responsible for their lives.”
All growth has been organic through the
company’s first 10 years – about three or
four locations annually, on average – and
Vitagliano said the prevailing thought
upon reaching thatmilestone is that it could
May 2014
| BusinessWorld | 109
