town that was very blue-collar, and old mill town, and none of the
people had anymoney.”
By the time the drive ended just west of the Rhode Island line,
MonsterMiniGolf was born.
Vitagliano decided the course would be indoors in her old antique
space – which itself had been housed in an old textile mill – and she
leaned on her husband’s expertise as a former nightclub manager to
incorporate black lights along with a sound system that would play
music exclusively fromthe 1970s and ’80s, which she labeled as “fun
andhappy, partymusic.”
The concept was fleshed out to include monsters, because, as she
May 2014
| BusinessWorld | 105
