said, “monsters are anything that comes out
of your head. If I was going to make it a
NASCAR theme, I’d have to build cars –
and I don’t know how to build cars. But
monsters are literally a creation of the
imagination, and that I had.”
She took a bartending job to build funds to
start the business, and went through a
prolonged period of “peanut butter and
Domino’s pizza” meals to avoid siphoning
any money from her husband’s full-time
production company income, because, she
said, “nobody thought itwas a good idea.”
Four months later – on Memorial Day
106 | BusinessWorld |
May 2014
