March 2014
| Business World Magazine | 99
T
o a business whose very opera-
tion involves getting fixtures and
equipment to clients with as many
as 7,000 locations, having efficient and so-
phisticated in-house logistics capability is
non-negotiable.
And in the view of Federico Filippone,
that skill is precisely what sets Insight Mer-
chandising apart.
“It requires a lot of coordination and a lot
of training between the employees and the
management to be able to complete these
massive rollouts in a timely fashion,” says
Filippone, systems director for the 18-year-
old company, now based in the Dallas sub-
urb of Grapevine, Texas. “There’s a high lev-
el of specialty that has really helped in our
growth. That’s a great core skill that we have.”
