100 | Business World Magazine |
March 2014
The skill was developed as the company grew
from what Filippone deemed “a fairy tale.”
Insight was established in 1996 by a re-
tiredCPA, Peter Rozes, who’d lived inRhode
Island before relocating to California. He’d
owned a video store chain before making the
move and was familiar with the vital retail
need for display items like the small plastic
strips that were attached to his store shelves
to let customers know where particular mov-
ie genres and titles could be located.
Upon moving west, Rozes met someone
in the store fixture business who told him
of the great demand for his products and
how well the industry was faring. Rozes es-
tablished Insight in Manhattan Beach and
stayed there five years before moving to
Grapevine, Texas, where his business went
from a four-employee entity with one retail
client to its current roster of 115 employees
and more than 100 clients.
Insight’s first client was Michigan-based
Borders, an international book and music re-
tailer that had more than 500 U.S. stores be-
fore gradually paring its footprint and going
out of business in 2011. Once Borders be-
