BWM March 2014 - page 35

March 2014 | Business World Magazine | 35
Installation of a GSM (global system for
mobile communications) cellular network
coincided with the DTC name change in
2004 and brought the world’s most deployed
technology to rural Tennessee, and these
days the company has a wireless data net-
work alongside its high-quality voice/text
offerings.
“What’s difficult in the rural areas is trying
to compete against these huge conglomer-
ates,” Gates says. “They have so much money
and they put that money toward marketing.
It’s not really on a product basis or even on a
price basis, but on a marketing basis that we
For additional information please email us - info@Airsonics.com
or Visit us at www.airsonics.com
What do 100+ IPTV Service Providers Deploying Airsonics Video Bridges Know that Can Benefit Your Installs?
Resolving Key IP Video Challenges
Ever increasing content costs combined with the steep infrastructure investment required to
offer IP video squeeze service provider margins driving CEOs and General Managers to reduce
costs wherever they can.
On the subscriber premise front, IP video providers face increasing pressure to:
• Streamline the installation process while improving the IPTV business case
• Offer service differentiation and deliver video to new screens like the iPad
• Reduce trucks rolls and more effectively address churn
• Offer service where cabling isn’t an option
• Do more with fewer employees and fewer $
Benefits
• Dramatically accelerates deployments without hiring more installers or contractors
• Empowers subscribers to place their TVs anywhere inside or outside the home
• Offers wire-like reliability when cables aren’t an option
• Superior streaming performance to iPads
• Re-deployable technology dramatically lowers expenses related to subscriber churn
• Costly truck rolls reduced through TR-069 and remote management capabilities
• Enhanced coverage delivered via extra gain and intelligent antenna switching technology
• Reduces the IPTV payback period by a year
For the past 18 months, we have utilized the Airsonics devices to speed deployment in all of our IPTV installs. After hard-wiring to the modem, all video streams are then
wirelessly delivered throughout the home via the Airsonics video bridges. We’ve had amazing success with these devices and even had customers request them after an initial
hard-wire installation. Because of the push button installation ease, some subscribers installed the devices on their own without us rolling a truck. An intriguing Airsonics side
beneet we’ve noticed is that lightning doesn’t fry the Set Top Boxes as in the case when we hard-wire them. While Set Top Box networking devices have historically adversely
impacted trouble indices, a 3 month report connrmed that less than 3% of the troubles reported were due to the Airsonics video bridges
Customer
Testimonial
DTC supervisor
AT A GLANCE
WHO: DTC Communications
WHAT: Provider of wire line, IPTV, ISP,
secuirty and wireless voice/text/data
newtworks over eight-county area.
WHERE: Alexandria, Tenn.
WEBSITE: www.DTCCom.net