March 2014
| Business World Magazine | 141
W
ith high expectations, in an ideal world, come high perfor-
mance.
And, fortunately for users of public transit in and around Yolo
County – a northern California municipality that’s home to just more than
200,000 residents, according to the 2010 U.S. Census – it’s an occupational
mandate Terry Bassett takes very seriously.
Bassett is executive director of the Yolo County Transportation District
(YCTD), which operates local and intercity bus service, known as Yolobus, in
Yolo County, Calif. and its surrounding areas, including the cities of Wood-
land, West Sacramento, Davis and Winters, along with Sacramento Interna-
tional Airport, downtown Sacramento, rural communities in Yolo County
and Cache Creek Casino Resort. Since Yolobus began in 1982, it has carried
more riders than the attendance of every preseason, regular season and post-
season San Francisco 49ers game at Candlestick Park since it opened in the
1960s.
