February 2014
| Business World Magazine | 103
GREEN COSTS,
GREEN SAVES
As successful as ESA Renewables has been
since the beginning, a constant challenge has
been to convert people to green energy de-
spite the cost involved. Burkett says it takes a
lot of capital to build green projects, and the
majority of them are a long-term financial
investment. “While there are always people
out there that want to do the right thing and
have green power, are they willing to pay it
in premium for that? Some are, some aren’t.”
That will be a challenge for a long time to
come, Burkett admits, but the future is still
going to be bright and will create more op-
portunities for green technologies. As more
and more people embrace the idea of sus-
tainability, the long-term future of ESA Re-
newables keeps getting better. “It is a cash-
strong business that not only offers people
a financial gain, but also a satisfying feeling
that they are doing something good,” he says.
