February 2014
| Business World Magazine | 113
levels as well as palatability.
While encouraged by the potential to as-
sist the Hawaii cattle industry, Pacific Bio-
diesel is currently providing employment for
more than 150 people through its combined
operations. Of all the honors and recogni-
tions bestowed upon Pacific Biodiesel, Kelly
is especially proud of the company’s Green
Jobs Award. She says that enthusiasm for the
Pacific Biodiesel mission and seeing local
families supported by quality jobs, make for
an exceptional working environment.
“Everyone here, whether it is a truck
driver collecting feedstock, a fuel processor,
office clerk or senior manager, understands
what we’re about and is committed to the
work,” says Kelly King.
Customers are also considered by the
company to be pioneers and environmental
heroes. “We have people who come to the
pump to purchase locally made biodiesel
who thank us as they pay. You never see that
at a gas station,” she adds.
And though Pacific Biodiesel has proven
profitable and performed as a successful busi-
ness model, Kelly stresses the importance of
redefining routine ideas about the nature of
wealth or riches, saying, “Often we struggled,
but we always knew we were doing the right
thing. Our vision of success wasn’t always
focused on the net bottom line, and some-
times you have to have a different definition
of success. If you can benefit the community,
if you can make a difference in the world, if
you maintain your principles and develop a
reputation as a doer with integrity, that’s a
huge payback … and if you can make a living
at it, it’s like winning the lottery.”
Final preparations are
made for fuel production
