March 2013
| Business World Magazine | 41
Though more pertinent to the scaling of mountains as opposed to reaching-the-
top in business, the legendary explorer George Mallory once fittingly remarked “a
single gesture of magnificence” creates something that is “vast in unchallenged
and isolated supremacy.” And so it is, near the shores of Lake Superior in Superior,
Wisconsin, there is such an enterprise whose singular gestures in imparting mag-
nificence by providing laundry services to healthcare systems has helped it secure
unchallenged and isolated supremacy in its industry.
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