270 | Business World Magazine |
June 2013
“A number of landscaping companies are
investing money in business developers and
marketing, but our growth has been heavily
predicated on word-of-mouth recommenda-
tions and our reputation,” says Lucadano.
In fact, beyond its expertise in the green
industry, Luke Brothers has earned respect
for its role in giving back to the community.
From participating in charities that benefit
veterans, law enforcement, and the homeless,
to taking a hands-on role in volunteer clean-
up efforts after natural disasters, such as in
the wake of Hurricane Debbie when Luke
Brothers was among the first on scene pro-
viding service in its community. Lucadano
doesn’t talk casually about the importance of
care, suggesting that it resonates throughout
the way the company treats its employees and
extends beyond to the customers and com-
munity they serve. He says care is something
that can’t be faked when it is combined with
faith. “God has blessed our business and I’ve
